SAR Group, a 30+ year young entrepreneurial organization has a journey of starting and growing businesses and winning the trust of millions of consumers over the years.
Our founders, Mr. Rakesh Malhotra and Mr. Navneet Kapoor established the Luminous brand in 1988. In 2011, Luminous became the market leader in its category.
Luminous inked a Joint Venture between Schneider Electric and the founders of SAR group between 2011 and 2016. In January 2017, founders of SAR group divested all their shares to Schneider Electric.
Starting 2012, SAR 2.0 began with mission 555 (5000 Happy Employees, 5000 Crore Revenue and 500 Crore Profit) by the year 2022 and is successful in continuing its vision of impacting consumer’s lives, not just in India but globally as well, alongwith making a positive contribution towards a sustainable planet.
The success of SAR group over the years is largely credited to 3 pillars – Innovation, Customer centricity and Enduring relationships built on mutual respect and trust with partners, consumers and employees.
Our focus is on providing consumers with Purity, Health and Wellness, Energy Storage Solutions, B2B e-commerce, IoT/ Smart Homes, E Mobility, Cleantech and Venture Capital and Investments.
SAR group has 6 R&D centres, 5 state-of-the-art manufacturing sites, 3600+ employees, 35000+ Channel Partners and is present in 28 overseas markets.
The group’s success story have been articulated through case studies in leading business schools like INSEAD, Centre@MIT and IIM – Ahmedabad.
SAR group is established with 4 employees
Luminous is launched
Luminous’ battery manufacturing starts
First commercial e – vehicle is rolled out
SAR divests 74% equity stake in Luminous to French energy giant, Schneider Electrics
Livpure launches India's first "Intelligent" RO.
SAR widens its investment portfolio with the launch of Ncubate
Livguard enters into the business of automotive batteries and power back up solutions
SAR divests remaining Luminous shares & widens its investment portfolio with Ncubate with following brands:
Our vision is to enable a better quality of life for our many consumers and a sustainable future for our shared planet.
Our mission is to have 5000 happy people contributing to a turnover of 5000 crore with 500 crore profit by 2023.
- - AIM OUTSIDE YOUR COMFORT ZONE
- - INSPIRE AND ENERGIZE YOUR TEAM
- - MEASURE TRACK AND REVIEW YOUR RESULTS
- - ANALYZE CUSTOMER NEEDS AND BEING THEIR CHAMPION
- - COMMUNICATE HONESTLY AND LISTEN CAREFULLY
- - WORK WITH TRUST AND CREATE A WINNING TEAM