At SAR, our businesses work in concert to drive human progress. We try to set the pace of innovation, embrace the opportunities of the emerging world and help to solve its challenges. We re-imagine the way technology blends into everyday life to create new opportunities and new experiences. Explore our businesses to learn how we use our resources, determination and ingenuity to meet complex challenges.
The SAR Group continues to innovate
ENERGY STORAGE & HOME ELECTRICALS
Livguard Mobile Accessories :
With India’s fast growing telecom network, rapidly expanding subscriber base and increasing use of smart phones and mobile internet, the mobile accessory segment is a huge market waiting to be tapped. The Group has invested in establishing a state-of-art manufacturing facility in Himachal Pradesh for mobile batteries, power banks and chargers in accordance with the fast evolving technology. The products are high on performance and low on maintenance and affordable to people from all walks of life.
Livguard Digital Voltage Stabilizers :
In today’s digital world, nearly every aspect of our life depends upon an electrical device. Whether an equipment is at home or office, it needs clean and consistent power to operate reliably. In India, the power supply industry has been under pressure to bridge the gap between the supply and demand. Amidst rapid industrialisation and urbanization, the SAR Group has tried to take care of the often unstable power supply, the voltage dips, surges and power cuts fluctuations, arising due to the huge mismatch in demand and supply by providing a complete range of state-of-the-art digital voltage stabilizers.
ENERGY STORAGE – AUTOMOTIVE BATTERY
Brands: Livguard, Livfast
Website: livguard.com, livfast.in
The classic automotive batteries have remarkably evolved to keep up with the demand for greater efficiency. Today, next-generation battery technology is designed and built for performance in extreme operating environments for the new generation automobiles. Working with the new game changing battery chemistries has become inevitable.
There has been a growing interest in investments to carry out R&D activities in this sector, which have resulted in some encouraging breakthroughs. There have been perceptible changes in the product landscape, besides increasing market demand. It is estimated that the battery replacement market alone accounts for nearly 80% of the entire automotive batteries market. The global automotive battery market is projected to cross USD 42.6 billion by 2019. SAR group is focused on updated technology and market assessments of the growing field of energy storage for advanced automotive applications.
Our state-of-the-art R&D center has designed and developed, Livguard and Livfast our new range of rugged batteries for long lasting, high power and trouble free performance.
PURITY, HEALTH & WELLNESS
The water purifier industry market in India is worth Rs 4,000 crore per annum, growing by 25 per cent year on year. The primary driver for this growth is the increasing awareness about drinking untreated water and its after effects. Even now, the industry is in the early stages of development. The market penetration is still just 6-7%. There is headroom for another 93%. We at SAR group, not only view this as a potential business opportunity but also a strong means to contribute to the society, we are readying for the inflection point when growth will be rapid.
The air purifier market will be the next RO. In the early 1990s, most Indians living in urban areas switched from tap water to purified water. Similarly, the air purifier market is rapidly evolving and getting organised. The market is in its nascent stage and is anticipated to grow rapidly on account of continuous degradation of air quality, increasing awareness about air purifiers, inclination towards lifestyle oriented products coupled with rising health consciousness among consumers. Our brand of air purifier filters the air freeing it from dust, pollen, mould, dander and tobacco smoke. These appliances are usually spotted at hospitals and hotels to keep a tab over indoor air pollution and provide healthy breathing to the patients and clients. We at SAR are exploring ways to make it more affordable to the masses.
SOLAR & RENEWABLE ENERGY
India, with its shortage of power, always seeks alternate sources of energy. SAR Group, with its strong R&D has entered the field to create fuel from waste. The technologies aim at producing fuel pellets from all kinds of waste. These fuel pellets can be used as an alternative for coal. The group is also looking at generating energy from different kinds of waste using gasifier technology. This model has the potential to create captive power plants for use by industry, commercial establishments and community projects.
INVERTERS AND BATTERIES
Brands: Tez by Luminous
At SAR, we drive value from the core – inverter batteries and home UPS. We continue to excel doing what we’re good at and make changes that render the core of the business more efficient, sustainable and profitable. Our Distribution Channel is the backbone of our business. A pan-India distributor network and channel partners spanning across 2000 distributors and 40,000 retailers, built over years of growing together along with a well-planned strategy and services.