SAR Group, a 30+ year young entrepreneurial organization has a journey of starting and growing businesses and winning the trust of millions of consumers over the years.

Our founders, Mr. Rakesh Malhotra and Mr. Navneet Kapoor established the Luminous brand in 1988. In 2011, Luminous became the market leader in its category.

Luminous inked a Joint Venture between Schneider Electric and the founders of SAR group between 2011 and 2016. In January 2017, founders of SAR group divested all their shares to Schneider Electric.

Starting 2012, SAR 2.0 began with mission 555 (5000 Happy Employees, 5000 Crore Revenue and 500 Crore Profit) by the year 2022 and is successful in continuing its vision of impacting consumer’s lives, not just in India but globally as well, alongwith making a positive contribution towards a sustainable planet.

The success of SAR group over the years is largely credited to 3 pillars – Innovation, Customer centricity and Enduring relationships built on mutual respect and trust with partners, consumers and employees.

Our focus is on providing consumers with Purity, Health and Wellness, Energy Storage Solutions, B2B e-commerce, IoT/ Smart Homes, E Mobility, Cleantech and Venture Capital and Investments.

SAR group has 6 R&D centres, 5 state-of-the-art manufacturing sites, 3600+ employees, 35000+ Channel Partners and is present in 28 overseas markets.

The group’s success story have been articulated through case studies in leading business schools like INSEAD, Centre@MIT and IIM – Ahmedabad.